Blog

  • Make in India: An Electronics Manufacturer’s Perspective
    In 2014, the Indian Government launched one of Asia’s largest state sponsored manufacturing initiatives – the “Make in India” programme, with a view to boost manufacturing’s share in India’s GDP, and to make India a global manufacturing hub. India’s business community (including the team at WestCharge) greeted the programme with open arms – manufacturing helps low income countries such as ours transition to middle income and eventually, high income countries. It was heartening to see Indian policymakers embracing this impetus for economic growth.
  • WestCharge Debuts a Disruptive Advertising Medium for Brands & Marketers
    Ad spends on Digital media in India ($4bn) will far outpace spends on both Print and Outdoor media combined ($3.3bn) for the second consecutive year in 2020. The indication that brands are more willing to experiment with performance related ad mediums like digital, is especially relevant for India’s mobile-first market.across the world have already instituted legislation for data security and privacy.
  • The Age of the Chief Privacy Officer (CPO)
    In 2018, when the EU passed the General Data Protection Regulation (GDPR) bill, privacy laws had finally caught up with internet. Some 107 countries across the world have already instituted legislation for data security and privacy. India’s policymakers have kept the pace – with the Personal Data Protection (PDP) Bill, 2019 being debated currently.
  • Engaging Inaccessible Audiences
    Despite the disruption in marketing through the advent of digital channels, omnipresence across media platforms remains of utmost importance for brands big and small.
  • Alphas in Beta Mode
    For decades, the media, social researchers, and industry have been fixated on labelling emerging generations of people based on the decades they were born in; and their cultural proclivities. This gave us Generation X, Generation Y (aka Millennials), and most recently; Generation Z - the generation of people born in the late 1990s and early 2000s.
  • Making social media very personal…in a cluttered period
    WestCharge tapped into a simple human insight. During the festive season, India as a country regards sending and forwarding of festival greetings as a very important action to be complied with. It serves as a social leveler, a networking gesture or even a commercial diplomatic tactic.
  • The Wireless Charging Revolution
    Workspace needs and wants have rarely witnessed a change as tumultuous as this since 1913 when Henry Ford changed industrial production forever by installing the first ever assembly line. With workers, and largely, human beings performing all roles of life, relying increasingly on electronic devices for survival, the need for power has become an existential one.
  • Charge up the lives in need
    They say, charity begins at home. At WestCharge, every time you charge your phone at any of our charging stations, we will donate a rupee to all the flood relief initiatives across the country.
  • Safe and Hygienic Power in Hospitals
    Health is unpredictable. Be it our own, or that of a loved one – there is no way of predicting when you need a hospital’s services. When there’s plenty to keep your mind occupied, why have your phone act as a hindrance?
  • Sustainability at WestCharge
    WestCharge is a company that creates a wireless charging ecosystem for its customers at various touchpoints throughout the day. We aim to solve a customer’s common anxiety of being powerless on smartphones and other devices in a safe and convenient way. Having a product that interacts directly with a consumer, we ensure that our business model is sustainable in every possible way.
February 25, 2020

Make in India: An Electronics Manufacturer’s Perspective

In 2014, the Indian Government launched one of Asia’s largest state sponsored manufacturing initiatives – the “Make in India” programme, with a view to boost manufacturing’s share in India’s GDP, and to make India a global manufacturing hub. India’s business community (including the team at WestCharge) greeted the programme with open arms – manufacturing helps low income countries such as ours transition to middle income and eventually, high income countries. It was heartening to see Indian policymakers embracing this impetus for economic growth.
January 30, 2020

WestCharge Debuts a Disruptive Advertising Medium for Brands & Marketers

Ad spends on Digital media in India ($4bn) will far outpace spends on both Print and Outdoor media combined ($3.3bn) for the second consecutive year in 2020. The indication that brands are more willing to experiment with performance related ad mediums like digital, is especially relevant for India’s mobile-first market.across the world have already instituted legislation for data security and privacy.
December 21, 2019

The Age of the Chief Privacy Officer (CPO)

In 2018, when the EU passed the General Data Protection Regulation (GDPR) bill, privacy laws had finally caught up with internet. Some 107 countries across the world have already instituted legislation for data security and privacy. India’s policymakers have kept the pace – with the Personal Data Protection (PDP) Bill, 2019 being debated currently.
December 5, 2019

Engaging Inaccessible Audiences

Despite the disruption in marketing through the advent of digital channels, omnipresence across media platforms remains of utmost importance for brands big and small.
November 14, 2019

Alphas in Beta Mode

For decades, the media, social researchers, and industry have been fixated on labelling emerging generations of people based on the decades they were born in; and their cultural proclivities. This gave us Generation X, Generation Y (aka Millennials), and most recently; Generation Z - the generation of people born in the late 1990s and early 2000s.
November 1, 2019

Making social media very personal…in a cluttered period

WestCharge tapped into a simple human insight. During the festive season, India as a country regards sending and forwarding of festival greetings as a very important action to be complied with. It serves as a social leveler, a networking gesture or even a commercial diplomatic tactic.
September 23, 2019

The Wireless Charging Revolution

Workspace needs and wants have rarely witnessed a change as tumultuous as this since 1913 when Henry Ford changed industrial production forever by installing the first ever assembly line. With workers, and largely, human beings performing all roles of life, relying increasingly on electronic devices for survival, the need for power has become an existential one.
August 20, 2019

Charge up the lives in need

They say, charity begins at home. At WestCharge, every time you charge your phone at any of our charging stations, we will donate a rupee to all the flood relief initiatives across the country.
August 7, 2019

Safe and Hygienic Power in Hospitals

Health is unpredictable. Be it our own, or that of a loved one – there is no way of predicting when you need a hospital’s services. When there’s plenty to keep your mind occupied, why have your phone act as a hindrance?

 

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