In 2014, the Indian Government launched one of Asia’s largest state sponsored manufacturing initiatives – the “Make in India” programme, with a view to boost manufacturing’s share in India’s GDP, and to make India a global manufacturing hub. India’s business community (including the team at WestCharge) greeted the programme with open arms – manufacturing helps low income countries such as ours transition to middle income and eventually, high income countries. It was heartening to see Indian policymakers embracing this impetus for economic growth.

Ad spends on Digital media in India ($4bn) will far outpace spends on both Print and Outdoor media combined ($3.3bn) for the second consecutive year in 2020. The indication that brands are more willing to experiment with performance related ad mediums like digital, is especially relevant for India’s mobile-first market.across the world have already instituted legislation for data security and privacy.

In 2018, when the EU passed the General Data Protection Regulation (GDPR) bill, privacy laws had finally caught up with internet. Some 107 countries across the world have already instituted legislation for data security and privacy. India’s policymakers have kept the pace – with the Personal Data Protection (PDP) Bill, 2019 being debated currently.

Despite the disruption in marketing through the advent of digital channels, omnipresence across media platforms remains of utmost importance for brands big and small.

For decades, the media, social researchers, and industry have been fixated on labelling emerging generations of people based on the decades they were born in; and their cultural proclivities. This gave us Generation X, Generation Y (aka Millennials), and most recently; Generation Z - the generation of people born in the late 1990s and early 2000s.